The Business Of Corporate Blogging

By Ihab Kharma

Tony D. Baker a blogger on Blogger compares starting a blog with keeping a pet. In the beginning its fun and a novelty, but as time goes by, you realize the maintenance, the training manual and other onuses that come with it cannot be ignored.

When web logging entered the scenario, it had the characteristics of a virtual journal. Over the years blogging kept evolving to include political views, art reviews, video collections, musical influences, fashion forecasts and events, travelogues, etc. to the list of contents featured in a blog.

Blogs today have been accepted by mainstream media as major conglomerates of public opinion. There is usually no cost involved to start one. They are easily customizable and are a time-saving and informal media to interact with other individuals having similar tastes and ideas.

Based on the popularity quotient of blogs, corporate groups include blogs in their public relations and marketing campaigns. While, the content of these blogs is certainly inclined towards meeting their own ends, in essence they are wonderful marketing strategies as they measure consumer tastes and suggestions, which can benefit the company in the future.

A business blog also provides the consumer a peek into the undertakings of the company. It provides an informal portal for consumers to interact with key company personnel who are in the position to offer their personal views, clarify multifarious procedures, and address consumer displeasure.

This powerful e-marketing tool is here to stay. According to market researches, more than 5 percent of Fortune 500 companies blog. The first half of 2006 calculated 34 percent of large companies as having established web logs. Their popularity is steadily increasing in corporate circles.

With the competitor field getting wider each day, where is your place in this megacosm? Visit Clear Media Online to access e-marketing professionals who can create, maintain and popularize your business’ exclusive corporate blog. We shall assist you in interacting with your target market and build up on your website’s and blog’s link credibility.

This article is by Ihab Kharma, who is a freelance writer. He is well informed on the latest online marketing strategies. If you want to know more about e-Marketing or online marketing, make sure you read our regular updates on http://clearmedia.blogspot.com/

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