What Is Better - A Niche Blog Or A Generic Blog?

By Craig Andrews

When people launch their first blog many have a tendency to launch a generic topical blog that covers a variety of subjects. For example, if Bob loves race cars, abstract art and Feng Shui he may start a blog entitled "Bob's blog" and cover all three of these topics along with errant movie reviews when he feels in the mood for writing one. Oh, and the blog's writing is TREMENDOUS. Yes, it is an entertaining blog but it is certainly not a niche blog and while there is nothing wrong with this but if Bob really wanted to maximize his readership, search engine rankings and monetization he would probably be better off with three separate niche blogs covering each topic individually and in depth.

One of the reasons for this is that advertisers have a tendency to prefer targeted traffic. So, if you are looking to sell banner ads or paid blogging entries having a targeted blog would be far more attractive to those potential advertisers than a generic blog that is all over the map. If you are looking to earn money from your blog with click through ads the constant jumping from subject matter may make the SEO spiders ability to select proper ads much more difficult. If you are placing affiliate banners for bookstores and only 1/3 of your blog entries and readership centering on books then you have conceded that 2/3's of your readers will never purchase from those banners. This is also to say nothing of the difficulty of being found in the search engines when your blog does not prescribe to any particular genre.

Again, there is nothing wrong with having a generic, topical blog but if your goal is to draw in readers and advertising money you may wish to rethink your strategy. Think of it this way: singers and actors often assume stage names to make their names more marketable. Changing your generic blog to a series of niche blogs would be no different. This does not mean, however, that you dump your generic blog. You can still keep it but it would be wise to expand upon it with a series of solid, interesting niche blogs.

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Blogs- Why Do People Blog

By CD Mohatta

Blogs are becoming very popular. The rate at which the numbers are increasing is mind-boggling. Why is this happening? Why everybody wants to create a blog? Who else will read that blog? If everyone is busy writing his/her blog why and when will they get time to search for other blogs and read them? Because of this over population and density, will blogging become another failure? Is it a fad, which will pass away? Let us examine?

Why do people blog? Most of the people write blogs to express themselves. They are sure that on their blog they will get what they want printed. If they write articles or columns for newspapers they may or may not get printed. Writing a blog gives the power to each of us to get printed immediately. I personally write my blog to express myself freely and feel good to see that what I wrote got printed immediately.

Another reason of writing in a blog and website is freedom of design, layout and structure. Blogging gives this freedom. It does not need navigation architecture designs of a website nor a structured menu. You write and get printed - as simple as that. This has a flip side also. In a website one can lay out the information in an easy to access and read format. You can lead your reader to a particular page in a website. You cannot do that on your blog.

Do blogs get read? How does one popularize one's blog? These are difficult questions to answer. For most of us, it is difficult to find time and submit our blog in the increasing number of directories. It is also difficult to make sure that our blog will get one of top rankings in a search. Only the search engines know the secret of that and others only speculate. If we try to read the articles written on this subject, not only the quantity but the difference of opinions will leave most of us tired, frustrated and undecided. One more issue- before you decide that you would want to popularize your blog, please think - whether you search for blogs and read them? A lot many of us are so busy writing our own blogs, that we find no time looking for others. Why should this not apply to our potential readers?

Whatever the pros and cons of blogging, one outcome is certain. Blogs give us the opportunity of writing what we want and get it printed.

CD Mohatta writes on issues that affect life like management, love, motivation etc. His writings can be found in motivational wallpapers, free online greetings and love greetings.

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