Ways To Write A Keyword Article

By Obinna Heche

There is a lot of talk these days about using keyword articles to attract visitors to a website and with the growing use of article marketing, there seems to be some benefit to using this method in a companys marketing plan. There is also some confusion about the use of keywords as well as what they are and what they mean to a website owner.

First of all, keywords are those entered into a search engine by an internet user who is looking for specific information. They may not know exactly what they are looking for but they know what they want. For example, if a person is looking for home improvement tips about replacing ceramic floor tile, they have the option of entering many different search terms, which really is what keywords are all about.

They may enter the term replace ceramic floor or simply enter ceramic floor and start looking at the search results pages for the information they can use. Terms such as replacement floors or replacement ceramics may also be used and business owners will have no idea what terms the user will look for and when beginning their search most users rarely find what they want on the first few tries. Unless, there is an article somewhere that uses that exact phrase.

Typically, an article will contain a specific search term between four and 12 times, depending on the length of the article and the search time needs to be placed in the article so that the writing remains grammatically correct and the phrase is a natural order as though it belongs there and not used simply to use it. Unfortunately, some websites will use what is termed keyword stuffing, which uses the phrase 30 or 40 times in a four or 500 word article, which is a turn off for the search engines and really offers nothing useful to the web searcher.

Articles need to offer some value to the person conducting the search. If the company that sells replacement ceramic tile can produce a series of articles on the best way to remove the old tile, remove the old glue or cement from the surface, how to prepare the surface for new tile and other areas about the subject, they will provide valuable information that can draw visitors to their site where they may actually buy the tile.

These articles can be published on their own website on pages dedicated to helping potential customers learn how to replace the tile. They can also be published on home owner remodeling sites as tips for others. One thing that articles cannot do is advise the readers to visit a specific site or a specific business. This is unacceptable to search engines as well as to other web ezine publishers.

All published articles can have an authors biography giving the author credit for the article as well as outline their competence in the subject matter. The block on these articles could talk about their experience level in ceramic tile replacement and the years they have been involved in the business as well as mention they operate a business at the website location including a hot link.

Article Source: http://www.articlesfeed.com

Obinna Heche. Los Angeles - California Delivering the best home based business ideas and opportunities so you can work at home successfully.. www.articlemarketer.com/5554.html

Posting Articles ? This Is What You Should Do Before

By Matthew Meyer

You don't need to be Hemingwhay to dig some creative writing skills.

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.

Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.

But there is only one reason why you write an article, and that is to inform your audience.

If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.

You may know already that your articles can help you generate additional links back to your site.

But do you know that you can get more visitors and better search engine results from that same articles?

Mention keywords at strategic places. Just be sure not to overdo them. But these things do not put much money in your pocket.

There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.

Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.

Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.

Guess what?

Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.

Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.

It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.

Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

Article Source: http://www.articlesfeed.com

Matthew Meyer is an internet marketer who manages www.thefreeadforum.com where you can post your permanent free advertising to over 50,000 members daily. Click here to visit www.thefreeadforum.com