How To Create A Blog For Corporate Blogging

By Randy Hough

One of the best ways to help your business is to create a blog for corporate blogging. You want more exposure, free to cheap advertising, growing traffic to your main site, and interaction with your customer base, don't you?

A corporate blog can do all of that for you, if you do it right. You can also spin your wheels and experience a big puff of disappointment, if you just go by the seat of your pants. So, the problem is: you want a corporate blog, but just don't know how to go about it. You also don't want to spend extra time or money in the process.

Corporate blogging is actually fun

Unlike a regular, static web site, a blog is informal, intuitive, short by nature, and even humorous. There is more than enough stuffy, boring monologue already in all the technologically oriented websites. You can reach your business goals by using a blog, and enjoy it at the same time.

Corporate blogging is effective

A huge advantage of blogging is that you can interact with your customers in an informal manner. People tend to be more open and forthright if they are writing in a blog, and you can learn an enormous amount from them. You can find out what their concerns are, what frustrates them, what they need and so on.

By checking your statistics in the blog Cpanel, you can learn how they found out about you, which keywords they used to search for you, how long they visited, which pages they visited, and more. This is enormously helpful because it is much closer to real time than with a regular static web site. You can learn the same things on a regular site as well, but it is not nearly so revealing as with a blog.

Corporate blogging also enables you to build your brand in the marketplace. By making use of frequent, interesting, relevant and attention grabbing posts, your brand name will soon be all over the internet. The search engines, such as Google seem to favor blogs because pages from a blog are indexed and spidered much more quickly. They also can receive a very high ranking when people are searching for information.

For example, suppose your company focuses on hedge trimmers. If you know the right strategies, you will soon find yourself in the enviable position of number one or two in the search engine results. What this means is that when somebody types in something about hedge trimmers, your blog post will be one of the first choices presented in the results page. Everybody wants to be in that spot, and you just did it without much extra effort at all! But, you need to know how!

How do I start blogging?

So, you keep hearing about how I need to create a blog, I need to get into corporate blogging, and you want to find out how to start blogging in the best possible manner.

There are many great platforms in the marketplace that can provide services to get you going. Some are free, some are very expensive and some are in-between. You should most definitely avoid a completely free service for a variety of good reasons. One very good reason is that all the hard work you put into gaining all the high search engine results will not actually belong to you; it belongs to the hosting company. There are other reasons as well, but you get what you pay for, mostly.

Check out blogs that you like and find out how they do it. Here is my blog, it is a sort of hybrid between a personal blog and a business blog. For me, it serves both purposes quite well. I is called Family Stress and Health, and check it out: it is number one in Google's search result for those four words, which are known as a long-tail keyword. In fact it has the number one and number two positions!

Here is what to do

Look around, check out my blog, check out other blogs you like, but make sure you visit this little page I made to direct you to the best of the best. It is called, How do I start blogging? These people are driven business coaches who are in touch with everything that can make your business take off. They are experts at media marketing and know all about the stuff that works in this new media marketplace.

Randy HoughPlastic Injection Mold Maker/Engineerhttp://www.howdoistartblogging.com/

"You know Dad, I've been thinkin', one is a lot more than zero!" my son, Thomas, age 5.

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What Is Better - A Niche Blog Or A Generic Blog?

By Craig Andrews

When people launch their first blog many have a tendency to launch a generic topical blog that covers a variety of subjects. For example, if Bob loves race cars, abstract art and Feng Shui he may start a blog entitled "Bob's blog" and cover all three of these topics along with errant movie reviews when he feels in the mood for writing one. Oh, and the blog's writing is TREMENDOUS. Yes, it is an entertaining blog but it is certainly not a niche blog and while there is nothing wrong with this but if Bob really wanted to maximize his readership, search engine rankings and monetization he would probably be better off with three separate niche blogs covering each topic individually and in depth.

One of the reasons for this is that advertisers have a tendency to prefer targeted traffic. So, if you are looking to sell banner ads or paid blogging entries having a targeted blog would be far more attractive to those potential advertisers than a generic blog that is all over the map. If you are looking to earn money from your blog with click through ads the constant jumping from subject matter may make the SEO spiders ability to select proper ads much more difficult. If you are placing affiliate banners for bookstores and only 1/3 of your blog entries and readership centering on books then you have conceded that 2/3's of your readers will never purchase from those banners. This is also to say nothing of the difficulty of being found in the search engines when your blog does not prescribe to any particular genre.

Again, there is nothing wrong with having a generic, topical blog but if your goal is to draw in readers and advertising money you may wish to rethink your strategy. Think of it this way: singers and actors often assume stage names to make their names more marketable. Changing your generic blog to a series of niche blogs would be no different. This does not mean, however, that you dump your generic blog. You can still keep it but it would be wise to expand upon it with a series of solid, interesting niche blogs.

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